News & Column
A Steam Locomotive Journey to Nikko

-Rediscovering the Power of Authenticity-

The other day, I visited Nikko in Tochigi with my family.
Our purpose was twofold: to see the Nikko Toshogu Shrine and to ride a steam locomotive (SL).

Experiencing an SL for the first time felt far more alive than I had ever imagined.
This massive body of steel, releasing steam and sounding its whistle as it powered forward, held a commanding presence that I couldn’t look away from.
The gleaming black train, its overwhelming aura—what I felt there was not just nostalgia, but the pure appeal of something truly authentic.

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SL Taiju

Passing through the majestic cedar avenue and visiting Toshogu Shrine, I was struck by a realization:
The world of high-end brands that I work with every day is also built on the same pursuit of authenticity.

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Yomeimon Gate (National Treasure)

“Excellence” is something that reveals the depth of its background.

With many of the brands I collaborate with, this spirit is expressed in every aspect:
a consistent brand story, craftsmanship cultivated over decades or centuries, and attentive service that walks alongside each customer’s life.

Luxury is not merely about “expensive items.”
It is about the history, philosophy, and values embedded within—the reasons why a brand has continued to inspire trust over time.

This weekend, by encountering something truly genuine, I once again renewed my respect for the brands, companies, and candidates I have the honor of supporting.

Those who work with authentic value never cut corners.
They protect and cherish what has been built over time.

And to be able to support the careers of such dedicated professionals is something I feel deeply proud of.

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